Satvik Skin
During this college project, I created a complete digital marketing strategy for Satvik Skin, a skincare brand inspired by Ayurveda. The project involved defining the customer persona, developing a value proposition, planning and running Facebook ads, optimizing blogs for search engines, creating an email newsletter, and filming a video to answer FAQs. The strategy was designed to enhance Satvik Skin's online presence and engage its target audience.
Role
Digital Marketing Strategist (College Project)
Goal
Develop a comprehensive digital marketing strategy for Satvik Skin
Result
Customer Persona, Value Proposition, Facebook Ads, SEO, Email Marketing, Video Content, and Comprehensive Digital Marketing Plan
Situation:
Satvik Skin was introducing a new line of Ayurvedic skincare products targeting health-conscious individuals who value holistic, natural skincare solutions. The challenge was to build a digital marketing strategy that would position the brand as a premium option in the skincare industry.
Task:
Develop a buyer persona and customer journey for potential customers.
Create a value proposition for Satvik Skin products.
Design and run a Facebook ad campaign to raise brand awareness.
Optimize blog posts for SEO to drive organic traffic.
Create an email marketing newsletter for product launches and promotions.
Shoot a video answering FAQs about the brand’s products to increase customer engagement.
Action:
Customer Persona & Journey:
I developed a detailed customer persona, Emily Mitchell, a 29-year-old financial analyst who is passionate about natural skincare. This helped tailor the marketing efforts to meet the needs of similar customers. I mapped out her customer journey from discovery to post-purchase, ensuring each stage was addressed with targeted content.Value Proposition:
Crafted a value proposition emphasizing Satvik Skin’s Ayurvedic origins, eco-friendly practices, and personalized skincare recommendations based on traditional Indian wisdom.Facebook Ads:
Launched a brand awareness campaign targeting skincare enthusiasts in Canada and the U.S. The ads showcased Satvik Skin’s holistic approach, using visually appealing creatives that highlighted the natural ingredients in the products.Blog Optimization for SEO:
Wrote and optimized a blog comparing Ayurvedic skincare with chemical-based products, using relevant keywords like "natural skincare" and "Ayurvedic beauty." This helped improve search engine rankings and drive organic traffic.Email Marketing:
Designed an email newsletter to announce the product launch, featuring customer testimonials, exclusive offers, and links to purchase. The newsletter was aimed at nurturing leads and building long-term customer relationships.Video Production:
Filmed and edited a video where I answered frequently asked questions about Satvik Skin’s products, helping build trust and engagement with potential customers.
Results:
The digital marketing strategy was well-received and appreciated by the instructor for its thoroughness and creativity.
The Facebook ad campaign increased brand visibility, while the optimized blog posts improved SEO performance.
The project demonstrated how a well-rounded digital marketing approach can effectively engage a target audience across multiple platforms.
