Gluten-free-pantry
Redesigned and launched a fully functional e-commerce website on Square for a local gluten-free food business in Calgary within 7 days. The project involved end-to-end execution—from content mapping and product organization to design updates and adding a custom order form. The final website delivered a cleaner user experience, consistent branding, and improved functionality, enabling the business to serve customers more efficiently and professionally.
Role
E-commerce website designer
Goal
Website revamp
Result
Website revamp in 7 Days
Date
Mar 23, 2025
Situation:
Gluten-Free Pantry, a local business in Calgary, needed a revamped e-commerce website to better showcase their growing product range and improve the customer shopping experience. Their existing website lacked structure, consistency, and visual appeal, leading to confusion in navigation and reduced conversions.
Task:
I was tasked with completely redesigning and launching a new e-commerce website on Square within one week. The goal was to:
Improve site structure and inventory flow
Create a clean, consistent visual experience
Add custom functionality for special orders
Ensure a smooth, user-friendly experience for customers
Action:
To meet the client’s expectations and tight timeline, I:
Redesigned the entire website from scratch on Square, delivering a clean and modern layout within 7 days.
Mapped and wrote content across the site, aligning with the brand’s tone and audience needs.
Reorganized the inventory, cleaned up product listings, and restructured categories for better navigation.
Added a custom order form to accommodate unique requests, based on the client’s workflow.
Updated product photos with consistent, branded visuals for a more professional and cohesive look.
Maintained clear and consistent communication throughout the process, incorporating client feedback quickly to meet the deadline.
Result:
The new site launched on time and significantly improved both the usability and visual consistency of the brand. The client appreciated the streamlined layout, better organization of products, and ability to handle custom orders more easily—ultimately setting the foundation for better online engagement and sales growth.
