Healthy Greens
During this college project, I worked on establishing a full brand identity for Healthy Greens, a meal delivery service, from the ground up. The project encompassed everything from creating a brand guideline document to producing tailored content for different customer journey stages, including awareness, consideration, and decision-making.
Role
Brand Strategist (College Project)
Goal
Create a comprehensive brand identity, social media, and content strategy for Healthy Greens
Result
Brand Development, Content Creation, Social Media Strategy, Digital Marketing
Situation:
Healthy Greens, a fictional meal delivery service, required a complete brand identity to compete with established market players like Hello Fresh and Good Food. Their objective was to offer busy professionals ready-to-eat, healthy meals that saved them time while supporting their fitness goals.
Task:
Develop a brand identity from scratch, including logo, messaging, and design elements.Create a branding guideline document and sample social media posts.Write content for the website, ensuring consistency with the brand voice and marketing objectives.Repurpose content for different stages of the customer journey (awareness, consideration, decision-making).Draft a press release to generate awareness about the launch of the brand.
Action:
Brand Development:
Crafted a cohesive brand identity and prepared a branding guideline document that outlined the visual and verbal identity of Healthy Greens.
Social Media & Content Strategy:
Designed sample social media posts to engage users across platforms like Facebook, Instagram, and LinkedIn. Tailored the messaging to resonate with busy professionals who prioritize health and convenience.
Website & Written Content:
Produced written content for the website, including product descriptions, value propositions, and customer testimonials. Ensured that the messaging was aligned with each stage of the customer journey.
Press Release:
Drafted a press release announcing the launch of Healthy Greens, highlighting the brand’s unique selling proposition and its ability to meet the needs of time-conscious professionals.
Results:
Successfully developed a complete brand identity and digital strategy for Healthy Greens.The project was well received by the instructor, who appreciated the comprehensive approach and attention to detail in building the brand.
